New and novel business paradigms in and from China and India

Paul, Justin, Menzies, Jane, Zutshi, Ambika and Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291 (2020) New and novel business paradigms in and from China and India. European Business review, 32 (5) . pp. 758-800. ISSN 0955-534X [Article] (doi:10.1108/EBR-09-2020-0224)

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Abstract

Design/ Methodology: Based on content analysis, we discuss contemporary topics such as innovation, exports, FDI, technology, social capital, board independence as part of corporate governance, and explore novel themes such as consumer behaviour in regards to luxury brands and women entrepreneurship in an emerging country context in this article.

This article critically identifies and discusses new and novel business paradigms in China and India. In addition, we examine the new business environment in those countries (2020 onwards) in the context of COVID 19 and explore the challenges and opportunities in the post COVID period.

It was found that there are several novel paradigms in the context of China and India. A paradigm shift in diplomatic relations have taken place as an aftermath of COVID-19 in the world.

This article explores most of the unique dimensions of new and novel paradigms in the context of China and India.

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