New and novel business paradigms in and from China and India

Paul, Justin, Menzies, Jane, Zutshi, Ambika and Cai, Huifen (Helen) ORCID logoORCID: (2020) New and novel business paradigms in and from China and India. European Business review, 32 (5) . pp. 758-800. ISSN 0955-534X [Article] (doi:10.1108/EBR-09-2020-0224)

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Design/ Methodology: Based on content analysis, we discuss contemporary topics such as innovation, exports, FDI, technology, social capital, board independence as part of corporate governance, and explore novel themes such as consumer behaviour in regards to luxury brands and women entrepreneurship in an emerging country context in this article.

This article critically identifies and discusses new and novel business paradigms in China and India. In addition, we examine the new business environment in those countries (2020 onwards) in the context of COVID 19 and explore the challenges and opportunities in the post COVID period.

It was found that there are several novel paradigms in the context of China and India. A paradigm shift in diplomatic relations have taken place as an aftermath of COVID-19 in the world.

This article explores most of the unique dimensions of new and novel paradigms in the context of China and India.

Item Type: Article
Research Areas: A. > Business School > International Management and Innovation
Item ID: 31084
Notes on copyright: © 2020, Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher
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Depositing User: Helen Cai
Date Deposited: 28 Sep 2020 08:21
Last Modified: 29 Nov 2022 18:14

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