Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Marvi, Reza ORCID: https://orcid.org/0000-0002-2583-4613, Izadi, Javad, Foroudi, Mohammad M. and Pirzadeh, Pouya (2021) Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, eds. Routledge Studies in Marketing . Routledge, London, pp. 365-400. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-18)

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Abstract

What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favorably? Results showed that philosophy, vision, mission, and top management driving force positively influence corporate identity management.

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