Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Marvi, Reza ORCID: https://orcid.org/0000-0002-2583-4613, Izadi, Javad, Foroudi, Mohammad M. and Pirzadeh, Pouya (2021) Take a new turn: relationships between corporate identity management and corporate reputation in a hospitality context. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, eds. Routledge Studies in Marketing . Routledge, London, pp. 365-400. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-18)

[img] PDF - Final accepted version (with author's formatting)
Restricted to Repository staff and depositor only until 30 January 2023.

Download (667kB) |

Abstract

What are the main factors influencing corporate identity management? and what are the key factors that influence corporate reputation favorably? Results showed that philosophy, vision, mission, and top management driving force positively influence corporate identity management.

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 31044
Notes on copyright: This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on July 30, 2021, available online: http://www.routledge.com/9780367531232 or http://www.crcpress.com/9780367531232
Useful Links:
Depositing User: Reza Marvi
Date Deposited: 28 Sep 2020 09:49
Last Modified: 18 Oct 2021 18:30
URI: https://eprints.mdx.ac.uk/id/eprint/31044

Actions (login required)

View Item View Item

Statistics

Downloads
Activity Overview
3Downloads
59Hits

Additional statistics are available via IRStats2.