An assessment of customer experience concept: looking back to move forward

Zha, Dongmei, Marvi, Reza, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823, Ueno, Akiko ORCID: https://orcid.org/0000-0001-6157-3193, Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188 and Melewar, T. C. (2020) An assessment of customer experience concept: looking back to move forward. In: Building corporate identity, image and reputation in digital era. Melewar, T. C., Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, eds. Routledge, Uk. . [Book Section] (Accepted/In press)

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Abstract

Based on the overarching research purpose of this paper centered around building a new CX conceptual framework, the research objectives are: (1) to identify the main knowledge structure of customer experience; (2) to understand how the knowledge structure of customer experience has changed over time.

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 31043
Useful Links:
Depositing User: Reza Marvi
Date Deposited: 28 Sep 2020 09:43
Last Modified: 29 Sep 2020 19:15
URI: https://eprints.mdx.ac.uk/id/eprint/31043

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