Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting

Foroudi, Mohammad M., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188 (2020) Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting. In: Building corporate identity, image and reputation in digital era. Melewar, T. C., Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, eds. Routlege, UK. . [Book Section] (Accepted/In press)

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Abstract

Grounded in social identity and attribution theories, this study focuses on the effect of architecture and its components on reputation. The relationships conceptualised were evaluated using data collected from a survey of 489 online and offline UK retail consumers and employees. To accommodate the equifinality and complexity of these relationships, this study employs fuzzy set qualitative comparative analysis, predictive validity and fit validity check

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 31031
Useful Links:
Depositing User: Zhongqi Jin
Date Deposited: 28 Sep 2020 09:28
Last Modified: 29 Sep 2020 19:15
URI: https://eprints.mdx.ac.uk/id/eprint/31031

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