Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting

Foroudi, Mohammad M., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188 (2021) Reputation: configuring the symmetrical and asymmetrical paths to architecture in a retail setting. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, eds. Routledge Studies in Marketing . Routlege, London, pp. 113-139. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-6)

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Abstract

Grounded in social identity and attribution theories, this study focuses on the effect of architecture and its components on reputation. The relationships conceptualised were evaluated using data collected from a survey of 489 online and offline UK retail consumers and employees. To accommodate the equifinality and complexity of these relationships, this study employs fuzzy set qualitative comparative analysis, predictive validity and fit validity check

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