Guest editorial [Branding and place branding management: theory, research, and practice]

Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023, Dennis, Charles ORCID logoORCID: https://orcid.org/0000-0001-8793-4823, Stylidis, Dimitrios ORCID logoORCID: https://orcid.org/0000-0002-9488-3160 and Melewar, T. C. (2020) Guest editorial [Branding and place branding management: theory, research, and practice]. Qualitative Market Research: An International Journal, 23 (4) . pp. 541-547. ISSN 1352-2752 [Article] (doi:10.1108/QMR-09-2020-196)

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Abstract

Branding and place branding management: theory, research, and practice Corporate and place branding are art and science. This Branding and Place Branding Management: Theory, Research, and Practice special issue has two sections:
1. branding and brand management; and
2. place branding.

Item Type: Article
Additional Information: Special Issue
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 31022
Notes on copyright: © 2020, Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 28 Sep 2020 10:15
Last Modified: 12 Jun 2022 21:13
URI: https://eprints.mdx.ac.uk/id/eprint/31022

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