Guest editorial [Branding and place branding management: theory, research, and practice]
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Dennis, Charles
ORCID: https://orcid.org/0000-0001-8793-4823, Stylidis, Dimitrios
ORCID: https://orcid.org/0000-0002-9488-3160 and Melewar, T. C.
(2020)
Guest editorial [Branding and place branding management: theory, research, and practice].
Qualitative Market Research: An International Journal, 23
(4)
.
pp. 541-547.
ISSN 1352-2752
[Article]
(doi:10.1108/QMR-09-2020-196)
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Abstract
Branding and place branding management: theory, research, and practice Corporate and place branding are art and science. This Branding and Place Branding Management: Theory, Research, and Practice special issue has two sections:
1. branding and brand management; and
2. place branding.
Item Type: | Article |
---|---|
Additional Information: | Special Issue |
Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 31022 |
Notes on copyright: | © 2020, Emerald Publishing Limited. This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher |
Useful Links: | |
Depositing User: | Pantea Foroudi |
Date Deposited: | 28 Sep 2020 10:15 |
Last Modified: | 29 Nov 2022 18:07 |
URI: | https://eprints.mdx.ac.uk/id/eprint/31022 |
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