Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark
Ahmadi Lari, Helnaz, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Imani, Saheb
(2021)
Behavioural intentions in the UK fashion industry: the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lovemark.
In:
Building Corporate Identity, Image and Reputation in the Digital Era.
Melewar, T. C., Dennis, Charles
ORCID: https://orcid.org/0000-0001-8793-4823 and Foroudi, Pantea
ORCID: https://orcid.org/0000-0003-4000-7023, eds.
Routledge Studies in Marketing
.
Routledge, London, pp. 307-346.
ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249.
[Book Section]
(doi:10.4324/9781003080572-15)
Abstract
Given the importance of fashion innovativeness, this study is aiming to (i) explores the previous literature to evaluate the concept of fashion innovativeness, (ii) identifies the aspects that have a significant influence on fashion innovativeness, (iii) develops and assesses a conceptual framework concerning the relationships between fashion innovativeness, its antecedents and its consequences, and (iv) investigates the impact of fashion innovativeness among British consumers.
Item Type: | Book Section |
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Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 31017 |
Useful Links: | |
Depositing User: | Pantea Foroudi |
Date Deposited: | 28 Sep 2020 09:17 |
Last Modified: | 20 Aug 2021 17:58 |
URI: | https://eprints.mdx.ac.uk/id/eprint/31017 |
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