Corporate identity: definition and components

Foroudi, Mohammad M., Foroudi, Pantea ORCID logoORCID: and Balmer, John M. T. (2021) Corporate identity: definition and components. In: Building Corporate Identity, Image and Reputation in the Digital Era. Melewar, T. C., Dennis, Charles ORCID logoORCID: and Foroudi, Pantea ORCID logoORCID:, eds. Routledge Studies in Marketing . Routledge, London, pp. 11-74. ISBN 9780367531232, e-ISBN 9781003080572, pbk-ISBN 9780367531249. [Book Section] (doi:10.4324/9781003080572-4)

[img] PDF - Final accepted version (with author's formatting)
Restricted to Repository staff and depositor only until 30 January 2023.

Download (623kB) |


This chapter provides a systematic review of the identity literature and reviews a range of literature in order to establish the domain of corporate identity and the related concepts. Then, the intrinsic nature of identity and background is shown by examining the growing interest in the evolution of perspectives in the corporate identity field. Also, it examines corporate identity in relation to a number of different strands of established studies and identify the key concepts related to corporate identity management by drawing insights from the main theoretical paradigms

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 31014
Notes on copyright: This is an Accepted Manuscript of a book chapter published by Routledge in Building Corporate Identity, Image and Reputation in the Digital Era on 30 July 2021, available online: or
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 28 Sep 2020 09:03
Last Modified: 29 Nov 2022 17:47

Actions (login required)

View Item View Item


Activity Overview
6 month trend
6 month trend

Additional statistics are available via IRStats2.