Narrative and design for wellbeing: a user-centered approach

Jordan, Patrick W., Bardill, Andy ORCID: https://orcid.org/0000-0002-2451-3260, Herd, Kate ORCID: https://orcid.org/0000-0002-0019-1340 and Grimaldi, Silvia (2020) Narrative and design for wellbeing: a user-centered approach. ACTIO - Journal of Technology in Design, Film Arts and Visual Communication (4) . ISSN 2665-1890 [Article]

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Abstract

The narratives that we have about our lives can affect our wellbeing. The Products and services that we own or use can play a role in these narratives (Jordan, Bardill, Herd and Grimaldi 2020) – the car that says "I am a success", the toy that says "I am a good parent" or the customer-care that lets me know that "I am not important.”

In an exploratory study, 41 undergraduate students described experiences with two different products or services – one that enabled and one that failed to enable a desired narrative. These 82 case studies were analysed to explore concepts relevant to narrative in the context of product and service use.

We identify six different ways in which a product or service can enable a narrative, evaluate Jung’s archetypes as a means of narrative classification, and explore the roles of products and users in enabling stories. The implications for user research and design are explored.

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