Place/Nation branding and marketing: rethinking synergies and relations [Editorial]

Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023, Dennis, Charles ORCID logoORCID: https://orcid.org/0000-0001-8793-4823 and Melewar, T. C. (2020) Place/Nation branding and marketing: rethinking synergies and relations [Editorial]. Journal of Business Research, 116 . pp. 595-596. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2020.05.047)

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Abstract

Editorial

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 30670
Notes on copyright: © 2021. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 20 Jul 2020 08:30
Last Modified: 29 Nov 2022 18:19
URI: https://eprints.mdx.ac.uk/id/eprint/30670

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