Corporate branding, identity, image and reputation: current and future trends, developments and challenges
Melewar, T. C., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Jin, Zhongqi
ORCID: https://orcid.org/0000-0002-2881-2188
(2020)
Corporate branding, identity, image and reputation: current and future trends, developments and challenges.
Journal of Business Research, 117
.
pp. 672-674.
ISSN 0148-2963
[Article]
(doi:10.1016/j.jbusres.2020.06.030)
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Official URL: https://doi.org/10.1016/j.jbusres.2020.06.030
Abstract
Editorial
Item Type: | Article |
---|---|
Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 30669 |
Notes on copyright: | © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ |
Useful Links: | |
Depositing User: | Pantea Foroudi |
Date Deposited: | 20 Jul 2020 07:52 |
Last Modified: | 08 Oct 2020 15:04 |
URI: | https://eprints.mdx.ac.uk/id/eprint/30669 |
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