Corporate branding, identity, image and reputation: current and future trends, developments and challenges

Melewar, T. C., Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Jin, Zhongqi ORCID: https://orcid.org/0000-0002-2881-2188 (2020) Corporate branding, identity, image and reputation: current and future trends, developments and challenges. Journal of Business Research, 117 . pp. 672-674. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2020.06.030)

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Abstract

Editorial

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 30669
Notes on copyright: © 2020. This manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 20 Jul 2020 07:52
Last Modified: 08 Oct 2020 15:04
URI: https://eprints.mdx.ac.uk/id/eprint/30669

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