Polyethnic market orientation and performance: a fast-moving consumer goods perspective

Poulis, Konstantinos ORCID logoORCID: https://orcid.org/0000-0002-3355-9543 and Poulis, Efthimios ORCID logoORCID: https://orcid.org/0000-0001-6820-1499 (2012) Polyethnic market orientation and performance: a fast-moving consumer goods perspective. Journal of Marketing Management, 28 (5-6) . pp. 609-628. ISSN 0267-257X [Article] (doi:10.1080/0267257X.2011.558380)

Abstract

The paper refines market orientation, a key construct in marketing, and does so through a focus on multicultural contexts.

Item Type: Article
Research Areas: A. > Business School
Item ID: 30435
Useful Links:
Depositing User: Konstantinos Poulis
Date Deposited: 06 Jul 2022 11:15
Last Modified: 06 Jul 2022 11:23
URI: https://eprints.mdx.ac.uk/id/eprint/30435

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