Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
Pantano, Eleonora, Pizzi, Gabriele, Scarpi, Daniele and Dennis, Charles 
ORCID: https://orcid.org/0000-0001-8793-4823
(2020)
Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak.
Journal of Business Research, 116
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pp. 209-213.
ISSN 0148-2963
[Article]
(doi:10.1016/j.jbusres.2020.05.036)
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Abstract
The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.
| Item Type: | Article |
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| Additional Information: | Since January 2020 Elsevier has created a COVID-19 resource centre with free information in English and Mandarin on the novel coronavirus COVID19. The COVID-19 resource centre is hosted on Elsevier Connect, the company's public news and information website.
Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active. This paper is available in the Elsevier Public Health Emergency Collection: https://www.ncbi.nlm.nih.gov/pmc/about/covid-19/ |
| Keywords (uncontrolled): | Retailing, consumer behaviour, COVID-19, emergency, pandemic, retail strategy |
| Research Areas: | A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 30378 |
| Notes on copyright: | © 2020. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license http://creativecommons.org/licenses/by-nc-nd/4.0/ |
| Useful Links: | |
| Depositing User: | Charles Dennis |
| Date Deposited: | 15 Jun 2020 09:17 |
| Last Modified: | 29 Nov 2022 18:18 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/30378 |
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