Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak

Pantano, Eleonora, Pizzi, Gabriele, Scarpi, Daniele and Dennis, Charles ORCID: (2020) Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak. Journal of Business Research, 116 . pp. 209-213. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2020.05.036)

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The COVID-19 pandemic (that started in early 2020) is causing several disruptions in the short- and mid-term, to which businesses have to adapt. Some retailers have reacted to the emergency immediately, displaying a plethora of different intervention types. The authors aim to synthesize the challenges that retailers are facing during the COVID-19 emergency. We do this from the perspective of both consumers and managers, with the goal of providing guidelines on and examples of how retailers can handle this unprecedented situation.

Item Type: Article
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Elsevier hereby grants permission to make all its COVID-19-related research that is available on the COVID-19 resource centre - including this research content - immediately available in PubMed Central and other publicly funded repositories, such as the WHO COVID database with rights for unrestricted research re-use and analyses in any form or by any means with acknowledgement of the original source. These permissions are granted for free by Elsevier for as long as the COVID-19 resource centre remains active.
This paper is available in the Elsevier Public Health Emergency Collection:
Keywords (uncontrolled): Retailing, consumer behaviour, COVID-19, emergency, pandemic, retail strategy
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 30378
Notes on copyright: © 2020. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license
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Depositing User: Charles Dennis
Date Deposited: 15 Jun 2020 09:17
Last Modified: 21 Jun 2020 22:57

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