Marketing: an introduction

Armstrong, Gary, Kotler, Philip, Harker, Michael J. and Brennan, Ross (2009) Marketing: an introduction. Pearson, Harlow. ISBN 9780273713951. [Book]


A major introductory marketing textbook with a specifically European flavour.

Item Type: Book
Research Areas: A. > Business School > Leadership, Work and Organisations
Item ID: 3028
Depositing User: Dr. Ross Brennan
Date Deposited: 11 Nov 2009 08:00
Last Modified: 13 Oct 2016 14:15

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