Introduction to the special issue of the 3rd international colloquium on design, branding and marketing

Dilmperi, Athina ORCID: https://orcid.org/0000-0002-7653-7619, McIntyre, Charles, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Melewar, T. C. (2020) Introduction to the special issue of the 3rd international colloquium on design, branding and marketing. Journal of Retailing and Consumer Services, 55 , 102126. ISSN 0969-6989 [Article] (doi:10.1016/j.jretconser.2020.102126)

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Abstract

Following the inaugural 1st International Colloquium on Global Design and Marketing that took place in 2011, the organisers wrote that ‘Notwithstanding the centrality of design to the practical world of marketing, …empirical studies of design issues are rare in marketing journals’ (Melewar, Dennis and Kent, 2014, p2241 citing (e.g.) Bloch, 2011; and Luchs & Swan, 2011). Since then, iterations of the Colloquium with associated journal special issues and books have been addressing this issue and developing the new sub-discipline of design | branding | marketing. This special issue of the Journal of Retailing and Consumer Services contains a set of four articles that were selected after several rounds of evaluations and were presented during the 3rd International Colloquium on Design, Branding and Marketing. The symposium was hosted by Bournemouth University from 5 to 6 April 2017. The articles cover topics that deal with retail design, retail strategy, and adoption of innovation and retail education, while contributing to the theoretical perspectives of design, branding and marketing.

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