Framing #Brexit on Twitter: the EU 27’s lesson in message discipline?

Šimunjak, Maja ORCID logoORCID: and Caliandro, Alessandro (2020) Framing #Brexit on Twitter: the EU 27’s lesson in message discipline? The British Journal of Politics and International Relations, 22 (3) . pp. 439-459. ISSN 1369-1481 [Article] (doi:10.1177/1369148120923583)

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This study examines the ways in which and reasons why the remaining Member States of the European Union, the EU 27, communicated about Brexit on the most popular social media in politics – Twitter, by drawing on a multi method examination of UK-based EU 27 diplomatic entities’ Twitter practices during the process of Brexit negotiations. The findings suggest that the EU 27 maintained message consistency on the topic of Brexit on Twitter, supporting the EU’s negotiating position, demonstrating internal cohesiveness and potentially contributing to the EU’s effectiveness in the Brexit negotiations. Our study also reveals that the framing of Brexit on Twitter was deliberate and strategic, but with a range of different motivations behind the promotion of certain frames. Finally, Twitter is seen by diplomats as a tool conducive to meeting public diplomacy’s aim of relationship-building, but not one to be used for advocacy and influencing interpretation of controversial Brexit issues.

Item Type: Article
Keywords (uncontrolled): Political Science and International Relations, Management, Monitoring, Policy and Law, Brexit, European Union, framing, public diplomacy, social media, Twitter
Research Areas: A. > School of Media and Performing Arts > Media
Item ID: 29677
Notes on copyright: Šimunjak, M., & Caliandro, A, Framing #Brexit on Twitter: The EU 27’s lesson in message discipline?, The British Journal of Politics and International Relations. 22(3), pp. 439–459. Copyright © 2020 (The Authors). DOI: 10.1177/1369148120923583.
Published version: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License ( which permits non-commercial use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access page (
Useful Links:
Depositing User: Maja Simunjak
Date Deposited: 17 Apr 2020 07:36
Last Modified: 29 Nov 2022 18:20

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