Underlying motivating factors for movie-induced tourism among Emiratis and Indian expatriates in the United Arab Emirates

Michael, Noela ORCID: https://orcid.org/0000-0001-5029-0630, Balasubramanian, Sreejith, Michael, Ian and Fotiadis, Anestis (2020) Underlying motivating factors for movie-induced tourism among Emiratis and Indian expatriates in the United Arab Emirates. Tourism and Hospitality Research, 20 (4) . pp. 435-449. ISSN 1467-3584 [Article] (Published online first) (doi:10.1177/1467358420914355)

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Abstract

This study explores the underlying motivating factors of Emiratis and Indian expatriates to visit destinations featured in movies. The results revealed a five-factor structure for Indians: novelty, fantasy-driven, personal connection, prestige and movie connection, vis-à-vis a three-factor structure for Emiratis: novelty, fantasy-driven and personal connection with the movie location. An analyses of variance analysis (ANOVA) showed significant differences in the individual mean scores of items, with the exception of novelty. Regarding gender, while no significant differences were found between the male and female Indian expatriate populations across all factors and underlying items, differences for some items were observed between male and female Emiratis, with male participants demonstrating higher motivation than female participants. These findings support the notion that the underlying factors influencing movie-induced tourism differ between cultures, while the influence of gender was found to be limited. Overall, the study enhances the understanding of practitioners and policymakers tasked with attracting tourists to movie destinations.

Item Type: Article
Keywords (uncontrolled): Movie induced, motivation, tourism, Emiratis, Indian expatriates, gender, tourism, leisure and hospitality management, geography, planning and development
Research Areas: A. > Business School
Item ID: 29618
Notes on copyright: Michael, N., Balasubramanian, S., Michael, I., & Fotiadis, A. (2020). Underlying motivating factors for movie-induced tourism among Emiratis and Indian expatriates in the United Arab Emirates. Tourism and Hospitality Research. (Journal Volume Number and Issue Number) pp. xx-xx. Copyright © 2020 The Author(s). DOI: https://doi.org/10.1177/1467358420914355
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Depositing User: Jisc Publications Router
Date Deposited: 06 Apr 2020 07:32
Last Modified: 10 Jun 2021 04:16
URI: https://eprints.mdx.ac.uk/id/eprint/29618

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