Introduction: Special Issue on Domestic Tourism in Asia

Nyaupane, Gyan P., Paris, Cody Morris ORCID logoORCID: and Li, Xiang (Robert) (2020) Introduction: Special Issue on Domestic Tourism in Asia. Tourism Review International, 24 (1) . pp. 1-4. ISSN 1544-2721 [Article] (doi:10.3727/154427220x15845838896305)

PDF - Published version (with publisher's formatting)
Download (137kB) | Preview


Although there is some variation in the ratios between domestic and international tourism reported by organizations such as the United Nations World Tourism Organization (UNWTO) and the World Travel and Tourism Council (WTTC), it is generally agreed that domestic tourism represents around 80% of world tourist arrivals. In terms of tourist spending, it is estimated that domestic tourist spending contributes between 71% to 75% of total travel spending worldwide. The WTTC (2018) reported that in 2017 domestic tourism accounted for 73% of the global tourism spending of USD3.971 trillion, a clear testament to the importance of domestic tourism to the global economy. Since these numbers are based on historic data and domestic tourism is growing faster than international tourism, the actual number of domestic tourist flows and its economic impact could be much higher. There has been a large surge in domestic tourism in Asia in the last few decades, which has been attributed to a rise in the middle class, particularly in populous countries like China and India, the region being the fastest growing economy in the world, and a high cultural value of travel (Chan, 2006; Skanavis & Sakellari, 2011; UNWTO, 2012; Wu, Zhu & Xu, 2000). China is now the global leader in domestic tourism spending, surpassing the United states. Over the past decade, China’s domestic tourism spending has quadrupled to more than USD800 billion (WTTC, 2018).

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 29610
Notes on copyright: Printed in the USA. All rights reserved. Copyright © 2020 Cognizant, LLC. The article(s) and/or figure(s) cannot be used for resale. This published article: Nyaupane, G. P., Paris, C. M., & (Robert) Li, X. (2020). Introduction: Special Issue on Domestic Tourism in Asia. Tourism Review International, 24(1), 1–4. doi:10.3727/154427220x15845838896305 is included in the Middlesex University Research Repository as per the publisher's repository policy (
Useful Links:
Depositing User: Jisc Publications Router
Date Deposited: 02 Apr 2020 08:05
Last Modified: 29 Nov 2022 18:27

Actions (login required)

View Item View Item


Activity Overview
6 month trend
6 month trend

Additional statistics are available via IRStats2.