Heritage destination love

Andriotis, Konstantinos ORCID logoORCID: https://orcid.org/0000-0003-0960-0216, Foroudi, Pantea ORCID logoORCID: https://orcid.org/0000-0003-4000-7023 and Marvi, Reza (2021) Heritage destination love. Qualitative Market Research: An International Journal, 24 (2) . pp. 240-259. ISSN 1352-2752 [Article] (doi:10.1108/QMR-03-2020-0038)

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Purpose – Although love has received considerable attention in marketing literature, there is limited past research on love in a tourism context. This research attempts to overcome past research negligence by proposing the concept of heritage destination love.

Design/methodology/approach – A qualitative approach was undertaken, face-to-face in-depth interviews with 35 respondents respondents in London to discuss about the concept of heritage destination love antecedents and its consequences, tourists’ behavior and tourists’ feeling, passion and love about the destinations as playing a magnificent role in tourism development.

Findings – The outcome reveals that heritage destination love has three elements - passion, emotional attachment, and identification.

Originality/value – Despite its limitations, the current research offers a theoretical insights of the psychological theory of the love triangle in relation to heritage destination love.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 29598
Notes on copyright: Copyright © 2020, Emerald Publishing Limited.
This AAM is provided for your own personal use only. It may not be used for resale, reprinting, systematic distribution, emailing, or for any other commercial purpose without the permission of the publisher
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Depositing User: Pantea Foroudi
Date Deposited: 31 Mar 2020 08:55
Last Modified: 07 Jun 2022 09:59
URI: https://eprints.mdx.ac.uk/id/eprint/29598

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