Destination loyalty explained through place attachment, destination familiarity, and destination image
Stylidis, Dimitrios 
ORCID: https://orcid.org/0000-0002-9488-3160, Woosnam, Kyle M., Ivkov, Milan and Kim, Seongseop (Sam)
(2020)
Destination loyalty explained through place attachment, destination familiarity, and destination image.
International Journal of Tourism Research, 22
(5)
.
pp. 604-616.
ISSN 1099-2340
[Article]
(doi:10.1002/jtr.2359)
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- Final accepted version (with author's formatting)
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Abstract
This study explores how familiarity and attachment, along with cognitive and affective image explain destination loyalty across visitors with divergent degrees of frequency of visitation (low vs. high). Serbians (n = 401) who have previously visited Greece comprised the sample population for this study and were surveyed using a self-administered questionnaire. Findings reveal that overall familiarity shapes cognitive and affective destination image, while each image component uniquely explains destination loyalty (R2 = 0.51). Differences also exist in the magnitude of the relationships tested among the two groups. Implications for theory and practice, along with limitations and research directions, are discussed.
| Item Type: | Article |
|---|---|
| Research Areas: | A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 29589 |
| Notes on copyright: | This is the peer reviewed version of the following article: Stylidis, D, Woosnam, KM, Ivkov, M, Kim, SS. Destination loyalty explained through place attachment, destination familiarity and destination image. Int J Tourism Res. 2020; 22: 604– 616., which has been published in final form at https://doi.org/10.1002/jtr.2359. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Use of Self-Archived Versions. |
| Useful Links: | |
| Depositing User: | Dimitrios Stylidis |
| Date Deposited: | 25 Mar 2020 16:12 |
| Last Modified: | 29 Nov 2022 18:18 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/29589 |
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