THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Marvi, Reza and Kizgin, Hatice (2020) THE OTHERS: the role of individual personality, cultural acculturation, and perceived value on towards firm’s social media and acculturation orientation. International Journal of Information Management, 52 , 102075. pp. 1-17. ISSN 0268-4012 [Article] (doi:10.1016/j.ijinfomgt.2020.102075)

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Abstract

This paper systematically examines (i) how individual personality can influence on cultural acculturation which can impact on the higher level of perceived value in LGBTs, and (ii) how the higher level of perceived value towards social media can result in being more satisfied, (iii) consequently having a better working life at workplace and performance proficiency. The generated framework was validated through a survey from multinational corporations in multi-industries such as higher education (with more than two campuses around the world), global fashion, global retailing, tourism, hospitality, food, and electronics and information technology. Key results, implications for managers and researchers are highlighted.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 28717
Notes on copyright: © 2020. This author's accepted manuscript version is made available under the CC-BY-NC-ND 4.0 license.
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Depositing User: Pantea Foroudi
Date Deposited: 13 Jan 2020 09:26
Last Modified: 31 Aug 2021 12:27
URI: https://eprints.mdx.ac.uk/id/eprint/28717

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