Testing of a novel web browser interface for the Chinese market

Shen, Siu-Tsen, Prior, Stephen D. and Chen, Kuen-Meau (2009) Testing of a novel web browser interface for the Chinese market. In: Internationalization, Design and Global Development: Third International Conference, IDGD 2009, Held as Part of HCI International 2009, San Diego, CA, USA, July 19-24, 2009. Proceedings. Aykin, Nuray, ed. Lecture notes in computer science (5623) . Springer, Berlin, pp. 413-418. ISBN 9783642027666. [Book Section] (doi:10.1007/978-3-642-02767-3)

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Abstract

This paper compares the perspicacity, appropriateness and preference of web browser icons from leading software providers with those of a culture-specific design. This online study was conducted in Taiwan and involved 103 participants, who were given three sets of web browser icons to review, namely Microsoft Internet Explorer, Macintosh Safari, and culturally specific icons created using the Culture-Centred Design methodology. The findings of the study show that all three sets have generally high recognition rates, but that some icon functions (e.g. Go/Visit and Favourite) in all three sets have poor recognition rates and are considered inappropriate.

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