Corporate identity and social media: existence and extension of the organization

Devereux, Luke ORCID logoORCID:, Melewar, T. C. and Foroudi, Pantea ORCID logoORCID: (2017) Corporate identity and social media: existence and extension of the organization. International Studies of Management and Organization, 47 (2) . pp. 110-134. ISSN 0020-8825 [Article]


The arrival of social media has created a multitude of ways the organization can develop and disseminate its corporate identity. This study explores the relationship between social media and corporate identity by breaking social media use into five stages and discussing what each stage can reveal and add to our knowledge of corporate identity. A framework is provided that can aid scholars and practitioners in gaining a greater understanding of what social media can do for corporate identity. The main implications for researchers and managers/policy makers are highlighted.

Item Type: Article
Keywords (uncontrolled): Corporate identity, social media, corporate communication, co-creation
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 28599
Useful Links:
Depositing User: Luke Devereux
Date Deposited: 16 Dec 2019 09:22
Last Modified: 23 Feb 2022 04:01

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