Marketing in the informal economy: an entrepreneurial perspective and research agenda

Madichie, Nnamdi O., Nkamnebe, Anayo D. and Ekanem, Ignatius U. ORCID: https://orcid.org/0000-0001-5678-3954 (2020) Marketing in the informal economy: an entrepreneurial perspective and research agenda. In: Entrepreneurship marketing: principles and practice of SME marketing. Nwankwo, Sonny and Gbadamosi, Ayantunji, eds. Routledge, London, pp. 412-428. ISBN 9781138585225, pbk-ISBN 9781138585232, e-ISBN 9780429505461. [Book Section]

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Item Type: Book Section
Research Areas: A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 28309
Notes on copyright: This is an Accepted Manuscript of a book chapter published by Routledge in Entrepreneurship marketing: principles and practice of SME marketing on 26/02/2020, available online: http://www.routledge.com/9781138585225
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Depositing User: Ignatius Ekanem
Date Deposited: 28 Nov 2019 21:24
Last Modified: 26 Aug 2021 03:04
URI: https://eprints.mdx.ac.uk/id/eprint/28309

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