Marketing in the informal economy: an entrepreneurial perspective and research agenda
Madichie, Nnamdi O., Nkamnebe, Anayo D. and Ekanem, Ignatius U. 
ORCID: https://orcid.org/0000-0001-5678-3954
(2020)
Marketing in the informal economy: an entrepreneurial perspective and research agenda.
In:
Entrepreneurship marketing: principles and practice of SME marketing.
Nwankwo, Sonny and Gbadamosi, Ayantunji, eds.
Routledge, London, pp. 412-428.
ISBN 9781138585225, pbk-ISBN 9781138585232, e-ISBN 9780429505461.
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Official URL: https://www.routledge.com/Entrepreneurship-Marketi...
| Item Type: | Book Section |
|---|---|
| Research Areas: | A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
| Item ID: | 28309 |
| Notes on copyright: | This is an Accepted Manuscript of a book chapter published by Routledge in Entrepreneurship marketing: principles and practice of SME marketing on 26/02/2020, available online: http://www.routledge.com/9781138585225 |
| Useful Links: | |
| Depositing User: | Ignatius Ekanem |
| Date Deposited: | 28 Nov 2019 21:24 |
| Last Modified: | 29 Nov 2022 18:35 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/28309 |
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