An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China

Priporas, Constantinos-Vasilios ORCID:, Chen, Yan, Zhao, Shasha ORCID: and Tan, Hui (2020) An exploratory study of the upper middle-class consumer attitudes towards counterfeiting in China. Journal of Retailing and Consumer Services, 53 , 101959. ISSN 0969-6989 [Article] (Published online first) (doi:10.1016/j.jretconser.2019.101959)

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Although counterfeiting has been discussed in the literature, research focusing on the newly-emerged upper-middle class from emerging economies remains scarce. The aim of this exploratory study is to uncover the new upper-middle class consumers’ attitudes towards counterfeiting in China. Qualitative research method was adopted to provide richer and deep information on the research questions. Through semi-structured in-depth interviews with members of the Chinese upper-middle class in Beijing, this study reveals that upper-middle class consumers present a distinctive view in counterfeiting in that they believe counterfeiting not only causes grave welfare related consequences and loss of trust in the legal system, but also seriously interferes with the order of the market.

Item Type: Article
Keywords (uncontrolled): Counterfeit, Consumer behavior, Upper-middle class, China
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 27989
Notes on copyright: © 2019. This manuscript version is made available under the CC-BY-NC-ND 4.0 license
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Depositing User: Costas Priporas
Date Deposited: 24 Oct 2019 19:46
Last Modified: 27 Mar 2021 04:04

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