Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city

Akarsu, Tuğra Nazlı, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Melewar, T. C. (2019) Rethinking the nexus of TV series/movies and destination image: changing perceptions through sensorial cues and authentic identity of a city. In: Place Branding: Connecting Tourist Experiences to Places. Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Mauri, Chiara, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Melewar, T. C., eds. Routledge, pp. 209-224. ISBN 9781472455925, e-ISBN 9781315600567. [Book Section] (doi:10.4324/9781315600567-11)

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Abstract

Learning outcomes
At the end of this chapter, readers should be able to:
- Assess the opportunities for positive destination image formation
- Identify opportunities arising from TV series/movies for destination-marketing organizations (DMOs) and policy-makers
- Evaluate alternative strategic approaches for destination image formation by implementing TV series/movies, and authentic identity of a city
- Identify different stages needed to create a positive destination image leading tourist and potential tourist on positive behavioral outcome.

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 27893
Notes on copyright: This is an Accepted Manuscript of a book chapter published by Routledge in Place Branding: Connecting Tourist Experiences to Places on 05/12/2019, available online: http://www.routledge.com/9781472455925
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Depositing User: Pantea Foroudi
Date Deposited: 18 Oct 2019 14:42
Last Modified: 22 May 2020 04:41
URI: https://eprints.mdx.ac.uk/id/eprint/27893

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