A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Tajeddini, Kayhan and Marvi, Reza (2019) A land for all season: the effect of travelers' orientation on awareness, satisfaction, place image, and travelers' loyalty. In: Place Branding: Connecting Tourist Experiences to Places. Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Mauri, Chiara, Dennis, Charles ORCID: https://orcid.org/0000-0001-8793-4823 and Melewar, T. C., eds. Routledge, pp. 109-143. ISBN 9781472455925, e-ISBN 9781315600567. [Book Section] (doi:10.4324/9781315600567-7)

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Abstract

Learning outcomes
At the end of this chapter, readers should be able to:
1. What is traveler orientation?
2. The importance of travelers’ orientation.
3. The role of travelers’ orientation on the awareness, place image, satisfaction, travelers’ loyalty.
4. The moderating role of digital marketing in the travelers’ orientation in the relationship of awareness, place image, satisfaction, and loyalty.
5. What is the moderating role of gender in the relationship of awareness, place image, satisfaction, and travelers’ loyalty?

Item Type: Book Section
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 27889
Notes on copyright: This is an Accepted Manuscript of a book chapter published by Routledge in Place Branding: Connecting Tourist Experiences to Places on 28/11/2019, available online: http://www.routledge.com/9781472455925
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Depositing User: Pantea Foroudi
Date Deposited: 18 Oct 2019 14:35
Last Modified: 10 Jun 2021 08:42
URI: https://eprints.mdx.ac.uk/id/eprint/27889

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