Linking identity and heritage with image and a reputation for competition

Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Cuomo, Maria T., Foroudi, Mohammad M., Katsikeas, Constantine S. and Gupta, Suraksha (2020) Linking identity and heritage with image and a reputation for competition. Journal of Business Research, 113 . pp. 371-325. ISSN 0148-2963 [Article] (doi:10.1016/j.jbusres.2019.09.042)

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Abstract

Our study investigates the role of identity and heritage of a place in creating competitiveness of the place and its retailers by utilizing its image and reputation to improve its attraction to tourists. We explored the perceptions of tourists to test a conceptual model which was developed using concepts available in current academic literature. Data were collected relating to a famous retail store in London which is a popular destination. Findings from a survey of 294 store tourists visiting the store suggest that place heritage is the key to driver of competitiveness of both the retailer and place, through their image and reputation. The study has important implications for the expansion of current literature, theory development and business practices. Limitations of the study are outlined and directions for future research are considered.

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