Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis

Priporas, Constantinos-Vasilios ORCID logoORCID: (2019) Competitive intelligence practice in liquor retailing: evidence from a longitudinal case analysis. International Journal of Retail & Distribution Management, 47 (9) . pp. 997-1010. ISSN 0959-0552 [Article] (doi:10.1108/IJRDM-08-2018-0177)

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Competitive intelligence (CI) is a vital tool for any company to survive and remain competitive in today’s hypercompetitive and uncertain business environment. The purpose of the current study is to investigate the use of competitive intelligence (CI) in liquor retailing in the USA.
An exploratory single longitudinal case study was performed through observation and semi-structured interviews plus examining documents from secondary sources in two phases. Content analysis was used for the data analysis.
Regardless of the small size of the company, the owner has an active attitude towards monitoring competition by using various sources of information and converting it into intelligence for making sound decisions for both short-term and long-term competitiveness. Also, the central role of the owner in the CI process has been verified.
This study responds to calls for more case studies in the field and is the first one to explore CI in the liquor retailing ecosystem by using a longitudinal case study. In general studies of CI in retailing are limited. It has clear value to CI practices for retailers in the US and in general.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 26605
Notes on copyright: This article is © Emerald Publishing Limited and permission has been granted for this version to appear here. Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited.
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Depositing User: Costas Priporas
Date Deposited: 16 May 2019 12:02
Last Modified: 29 Nov 2022 18:54

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