Auswirkungen der Energiewende auf die Energiehandels-, Produkt- und Dienstleistungsstrategie österreichischer Energieversorgungsunternehmen

Knoblich, Michael (2018) Auswirkungen der Energiewende auf die Energiehandels-, Produkt- und Dienstleistungsstrategie österreichischer Energieversorgungsunternehmen. DBA thesis, Middlesex University / KMU Akademie & Management AG. [Thesis]

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Abstract

This thesis investigates the impacts of the energy turnaround, the change from non- renewable to renewable primary energy source, on the energy trading-, product- and services strategy of an Austrian energy supply company. Through interviews with experts and decision makers from the energy industry (energy supplier, grid operators, political institutions, universities, consulting companies, the Austrian regulator, and software companies) the data basis for a comprehensive investigation using the Grounded Theory approach was conducted. The Austrian energy characteristic is put in relation to other European countries in order to examine the different energy policy strategies and to present the effects on the pan-European electricity market. The results obtained provide information on the effects of decentralisation, decarbonisation and digitalisation on Austrian energy suppliers as a result of the energy transition. The forthcoming changes have a major impact on the normative, strategic and operational orientations of an energy supplier and also entail changes in the organisation and business processes. The main focus of this study is the future energy trading and generation strategies, new products and services offered within the framework of strategic alliances and the fundamental business orientation, which is intended to ensure the long-term economic survival of an Austrian energy supply company in a new market environment. The current competition advantages and disadvantages of the suppliers are described and the future energy landscape with consideration of many decentralized producers and a comprehensive electric mobility is described. The creation process of subject-related theories within the framework of qualitative research is described in detail. All interviews used for the study have been transcribed and data analyses generated with the software are included in the appendix.

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