Marketing issues for non-degree UK higher education: The case of foundation degrees
Gibbs, Paul 
ORCID: https://orcid.org/0000-0002-9773-3977
(2002)
Marketing issues for non-degree UK higher education: The case of foundation degrees.
Journal of Vocational Education and Training, 54
(2)
.
pp. 237-248.
ISSN 1363-6820
[Article]
(doi:10.1080/13636820200200201)
Abstract
This article discusses the contribution of the foundation degree to the brand values of United Kingdom higher education. The article highlights a failure of care in the construction and promotion of this product from a marketing perspective. The article argues for clarity of purpose and a greater veracity in the claim of parity of esteem for vocational qualifications. It concludes by offering a marketing proposal for the Foundation Degree.
| Item Type: | Article |
|---|---|
| Research Areas: | A. > Centre for Education Research and Scholarship (CERS) A. > School of Health and Education |
| Item ID: | 2571 |
| Useful Links: | |
| Depositing User: | Repository team |
| Date Deposited: | 23 Jun 2009 12:57 |
| Last Modified: | 10 Dec 2019 03:43 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/2571 |
Actions (login required)
 |
View Item |
Statistics
Additional statistics are available via IRStats2.
CORE (COnnecting REpositories)
CORE (COnnecting REpositories)