Illustration, Serena Williams, Nike London

Mein, Alex (2018) Illustration, Serena Williams, Nike London. [Artefact]


Commissioned by Nike's Creative Studio in London to develop a series of illustrations 'rebranding' tennis player Serena Williams for a marketing campaign connecting the brand to a youth orientated audience.

Project involved meetings with Nike London's Art Directors, researching contemporary youth culture, dress and style, and developing several stages of working drawing.

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Item Type: Artefact
Research Areas: A. > School of Art and Design > Fashion and Interiors
Item ID: 25470
Useful Links:
Depositing User: Alex Mein
Date Deposited: 07 Nov 2018 14:46
Last Modified: 07 Nov 2018 14:46

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