Far apart yet close: social media on acculturation among international students in the UK

Yu, Qionglei, Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023 and Gupta, Suraksha (2019) Far apart yet close: social media on acculturation among international students in the UK. Technological Forecasting and Social Change, 145 . pp. 493-502. ISSN 0040-1625 [Article] (doi:10.1016/j.techfore.2018.09.026)

[img]
Preview
PDF - Final accepted version (with author's formatting)
Available under License Creative Commons Attribution-NonCommercial-NoDerivatives 4.0.

Download (667kB) | Preview

Abstract

This paper investigates international students’ acculturation, an important aspect for universities to consider when they try to develop a positive loyal customer relationship with international students. The paper presents the influences of social media usage on international students’ acculturation process in both psychological and behavioural aspects, and whether international students’ acculturation predicts students’ academic achievement, perceived value and university loyalty. Self-identification is examined for its moderating effect between social media usage and Chinese international students’ acculturation. This study collected samples from Chinese international students studying in UK universities. The results find that Chinese international students’ psychological acculturation to the host culture has no significant relationship with their academic achievement, but their strong self-identification can help with their host culture acculturation. This study makes contributions in current acculturation research and managerial practice for universities which target international markets.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 25186
Useful Links:
Depositing User: Pantea Foroudi
Date Deposited: 21 Sep 2018 14:02
Last Modified: 09 Jun 2021 13:56
URI: https://eprints.mdx.ac.uk/id/eprint/25186

Actions (login required)

View Item View Item

Statistics

Downloads
Activity Overview
346Downloads
264Hits

Additional statistics are available via IRStats2.