An investigation of mobile social networking application users' responses to in-app advertisements

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076, Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users' responses to in-app advertisements. Asia-Pacific Advances in Consumer Research. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India. . ISSN 0098-9258 [Conference or Workshop Item]

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID: 24993
Notes on copyright: The author’s manuscript is included in Middlesex University Research Repository (https://eprints.mdx.ac.uk/) with permission of the Association for Consumer Research
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Depositing User: Shing-Wan Chang
Date Deposited: 25 Sep 2018 17:15
Last Modified: 15 Jun 2021 04:06
URI: https://eprints.mdx.ac.uk/id/eprint/24993

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