An investigation of mobile social networking application users' responses to in-app advertisements
Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076, Loukidis, Grigorios and Drago, Keith
(2019)
An investigation of mobile social networking application users' responses to in-app advertisements.
Asia-Pacific Advances in Consumer Research.
In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India.
.
ISSN 0098-9258
[Conference or Workshop Item]
![]() |
PDF
- Final accepted version (with author's formatting)
Restricted to Repository staff and depositor only Download (224kB) |
Item Type: | Conference or Workshop Item (Paper) |
---|---|
Research Areas: | A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group |
Item ID: | 24993 |
Notes on copyright: | The author’s manuscript is included in Middlesex University Research Repository (https://eprints.mdx.ac.uk/) with permission of the Association for Consumer Research |
Useful Links: | |
Depositing User: | Shing-Wan Chang |
Date Deposited: | 25 Sep 2018 17:15 |
Last Modified: | 29 Nov 2022 19:20 |
URI: | https://eprints.mdx.ac.uk/id/eprint/24993 |
Actions (login required)
![]() |
View Item |
Statistics
Downloads
Activity Overview
6 month trend
6 month trend
Additional statistics are available via IRStats2.
CORE (COnnecting REpositories)