An investigation of mobile social networking application users' responses to in-app advertisements

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076, Loukidis, Grigorios and Drago, Keith (2019) An investigation of mobile social networking application users' responses to in-app advertisements. Asia-Pacific Advances in Consumer Research. In: Asia Pacific ACR Conference, 10-12 Jan 2019, Ahmedabad, India. . ISSN 0098-9258 [Conference or Workshop Item]

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Item Type:	Conference or Workshop Item (Paper)
Research Areas:	A. > Business School > Strategic Marketing, Consumer Behaviour and Branding/Identity group
Item ID:	24993
Notes on copyright:	The author’s manuscript is included in Middlesex University Research Repository (https://eprints.mdx.ac.uk/) with permission of the Association for Consumer Research
Useful Links:	Middlesex University Expert Profile http://www.acrwebsite.org/web/conference... http://www.acrwebsite.org/web/conference...
Depositing User:	Shing-Wan Chang
Date Deposited:	25 Sep 2018 17:15
Last Modified:	15 Jun 2021 04:06
URI:	https://eprints.mdx.ac.uk/id/eprint/24993

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