Disentangling the psychological effects of luxury fashion brands on social capital and WOM
Chang, Shing-Wan 
ORCID: https://orcid.org/0000-0002-1587-9076, Loukides, Grigorios and Mantegazza, Federica
(2018)
Disentangling the psychological effects of luxury fashion brands on social capital and WOM.
In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27- 29 June 2018, Athens, Greece.
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| Item Type: | Conference or Workshop Item (Paper) |
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| Research Areas: | A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 24235 |
| Notes on copyright: | Reproduced with permission granted by the ICCMI Secretariat |
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| Depositing User: | Shing-Wan Chang |
| Date Deposited: | 09 May 2018 14:20 |
| Last Modified: | 29 Nov 2022 19:50 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/24235 |
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