Residential marketing fieldtrips: adding real educational value

McPherson, Mark and Barn, Sukhbinder (2016) Residential marketing fieldtrips: adding real educational value. Academy of Marketing annual conference & doctoral colloquium. In: Academy of Marketing 2016 Conference: Radical Marketing, 04-07 July 2016, Newcastle University Business School. . [Conference or Workshop Item]

Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 23952
Useful Links:
Depositing User: Mark Mcpherson
Date Deposited: 22 Mar 2018 16:54
Last Modified: 04 Jan 2019 12:55
URI: https://eprints.mdx.ac.uk/id/eprint/23952

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