China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers

McPherson, Mark and Li, Xiang (2012) China: celebrity endorsement within the Chinese beauty industry – views from Beijing’s female consumers. In: Marketing Management in Asia. Paliwoda, Stan, Andrews, Tim and Chen, Junsong, eds. Routledge Studies in International Business and the World Economy . Routledge, London, pp. 33-50. ISBN 9780415523172. [Book Section]

Item Type: Book Section
Additional Information: Paperback: 9781138959781, pub: 2015-09-03 | Hardback: 9780415523172, pub: 2012-09-06
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 23951
Notes on copyright: © 2013 – Routledge
Useful Links:
Depositing User: Mark Mcpherson
Date Deposited: 22 Mar 2018 16:03
Last Modified: 11 Jun 2019 13:59
URI: https://eprints.mdx.ac.uk/id/eprint/23951

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