Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry
Coello, Jonathan and Chang, Shing-Wan 
ORCID: https://orcid.org/0000-0002-1587-9076
(2015)
Factors influencing customers’ purchase intention via mobile apps in the fast fashion industry.
20th International Conference on Corporate and Marketing Communications - Excellence in Corporate and Marketing Communications: Present and Future Challenges.
In: 20th International Conference on Corporate and Marketing Communications, 16-17 April 2015, Izmir, Turkey.
ISBN 9789758789559.
[Conference or Workshop Item]
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| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Research Areas: | A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 22815 |
| Useful Links: | |
| Depositing User: | Shing-Wan Chang |
| Date Deposited: | 02 Nov 2017 16:32 |
| Last Modified: | 13 Feb 2019 12:49 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/22815 |
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