Experiencing brand on mobile augmented reality

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Siregar, Yuri Heikal (2015) Experiencing brand on mobile augmented reality. Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. In: 2015 Academy of Marketing Science World Marketing Congress, 14-18 July 2015, Bari, Italy. ISBN 9783319298764. [Conference or Workshop Item] (doi:10.1007/978-3-319-29877-1_43)

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Official URL: https://doi.org/10.1007/978-3-319-29877-1_43

Item Type:	Conference or Workshop Item (Paper)
Additional Information:	Paper published as: Chang SW., Siregar Y.H. (2016) Experiencing Brand on Mobile Augmented Reality. In: Petruzzellis L., Winer R. (eds) Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
Research Areas:	A. > Business School > Marketing, Branding and Tourism
Item ID:	22807
Notes on copyright:	This is a post-peer-review, pre-copyedit version of an paper published in Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. The final authenticated version is available online at: http://dx.doi.org/10.1007/978-3-319-29877-1_43
Useful Links:	Middlesex University Expert Profile Organisation
Depositing User:	Shing-Wan Chang
Date Deposited:	02 Nov 2017 16:28
Last Modified:	29 Nov 2022 22:35
URI:	https://eprints.mdx.ac.uk/id/eprint/22807

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