Experiencing brand on mobile augmented reality

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 and Siregar, Yuri Heikal (2015) Experiencing brand on mobile augmented reality. Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. In: 2015 Academy of Marketing Science World Marketing Congress, 14-18 July 2015, Bari, Italy. ISBN 9783319298764. [Conference or Workshop Item] (doi:10.1007/978-3-319-29877-1_43)

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Item Type: Conference or Workshop Item (Paper)
Additional Information: Paper published as:
Chang SW., Siregar Y.H. (2016) Experiencing Brand on Mobile Augmented Reality. In: Petruzzellis L., Winer R. (eds) Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22807
Notes on copyright: This is a post-peer-review, pre-copyedit version of an paper published in Rediscovering the Essentiality of Marketing. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. The final authenticated version is available online at: http://dx.doi.org/10.1007/978-3-319-29877-1_43
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Depositing User: Shing-Wan Chang
Date Deposited: 02 Nov 2017 16:28
Last Modified: 04 Apr 2019 11:07
URI: https://eprints.mdx.ac.uk/id/eprint/22807

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