Assessing the drivers of online impulse buying
Chang, Shing-Wan 
ORCID: https://orcid.org/0000-0002-1587-9076, Loukides, Grigorios and Ahmed, Safia
(2016)
Assessing the drivers of online impulse buying.
Proceedings of 4th International Conference on Contemporary Marketing Issues (ICCMI 2016).
In: 4th International Conference on Contemporary Marketing Issues (ICCMI 2016), 22-24 June 2016, Heraklion, Greece.
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[Conference or Workshop Item]
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Abstract
Given the rapidly growing popularity of online impulse buying using digital and social media platforms, it has raised important interests about the antecedents of such consumer behaviour. Data analysis was conducted using confirmatory factor analysis and structural equation modelling. The results from a survey of 310 online buyers suggest that trust holds the strongest correlation with the experiential value. This study provides new insights for marketing literature and online retailers.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Research Areas: | A. > Business School > Marketing, Branding and Tourism |
| Item ID: | 22798 |
| Notes on copyright: | This is the author accepted manuscript, included in this Repository with permission. |
| Useful Links: | |
| Depositing User: | Shing-Wan Chang |
| Date Deposited: | 01 Nov 2017 16:01 |
| Last Modified: | 29 Nov 2022 21:48 |
| URI: | https://eprints.mdx.ac.uk/id/eprint/22798 |
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