How the use of social media leverages visit intentions in destination marketing

Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076 (2016) How the use of social media leverages visit intentions in destination marketing. In: 45th Annual Conference of the European Marketing Academy, 24 - 27 May 2016, Oslo, Norway. . [Conference or Workshop Item]

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22796
Depositing User: Shing-Wan Chang
Date Deposited: 01 Nov 2017 15:56
Last Modified: 17 Jun 2021 21:01
URI: https://eprints.mdx.ac.uk/id/eprint/22796

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