How the use of social media leverages visit intentions in destination marketing
Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076
(2016)
How the use of social media leverages visit intentions in destination marketing.
In: 45th Annual Conference of the European Marketing Academy, 24 - 27 May 2016, Oslo, Norway.
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Item Type: | Conference or Workshop Item (Paper) |
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Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 22796 |
Depositing User: | Shing-Wan Chang |
Date Deposited: | 01 Nov 2017 15:56 |
Last Modified: | 17 Jun 2021 21:01 |
URI: | https://eprints.mdx.ac.uk/id/eprint/22796 |
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