The effectiveness of informational influence on social media marketing and brand knowledge

Chang, Shing-Wan ORCID logoORCID: https://orcid.org/0000-0002-1587-9076 (2016) The effectiveness of informational influence on social media marketing and brand knowledge. Proceedings of the 21st International Conference on Corporate and Marketing Communications. In: 21st International Conference on Corporate and Marketing Communications, 7 - 8 April 2016, Middlesex University, London. . [Conference or Workshop Item]

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Item Type: Conference or Workshop Item (Paper)
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 22795
Depositing User: Shing-Wan Chang
Date Deposited: 01 Nov 2017 15:56
Last Modified: 01 Nov 2017 15:56
URI: https://eprints.mdx.ac.uk/id/eprint/22795

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