The effectiveness of informational influence on social media marketing and brand knowledge
Chang, Shing-Wan ORCID: https://orcid.org/0000-0002-1587-9076
(2016)
The effectiveness of informational influence on social media marketing and brand knowledge.
Proceedings of the 21st International Conference on Corporate and Marketing Communications.
In: 21st International Conference on Corporate and Marketing Communications, 7 - 8 April 2016, Middlesex University, London.
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[Conference or Workshop Item]
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Item Type: | Conference or Workshop Item (Paper) |
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Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 22795 |
Depositing User: | Shing-Wan Chang |
Date Deposited: | 01 Nov 2017 15:56 |
Last Modified: | 01 Nov 2017 15:56 |
URI: | https://eprints.mdx.ac.uk/id/eprint/22795 |
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