PROMISING THE DREAM: changing destination image of London through the effect of website place
Foroudi, Pantea ORCID: https://orcid.org/0000-0003-4000-7023, Akarsu, Tuğra Nazlı, Ageeva, Elena, Foroudi, Mohammad M., Dennis, Charles
ORCID: https://orcid.org/0000-0001-8793-4823 and Melewar, T. C.
(2018)
PROMISING THE DREAM: changing destination image of London through the effect of website place.
Journal of Business Research, 83
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pp. 97-10.
ISSN 0148-2963
[Article]
(doi:10.1016/j.jbusres.2017.10.003)
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Abstract
Drawing on theories of place identity and social identity, this study aims to fill a gap in place identity studies regarding the effect of a place website on the destination image of customers/visitors/tourists. The research addresses three questions: (1) what are the main impacts of tourists’ attitude on place identity and the place website, (2) what are the factors that influence destination image, and (3) what are the main impacts of a favorable destination image? The favorability of a destination image is reflected by the extent to which visitors positively regard that place website. Results reveal the importance of the destination image in enhancing the intention to revisit and recommend. Also, visitors’ satisfaction impacts on their intention to revisit and recommend the place. Significant implications for place managers and researchers are highlighted.
Item Type: | Article |
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Research Areas: | A. > Business School > Marketing, Branding and Tourism |
Item ID: | 22607 |
Useful Links: | |
Depositing User: | Pantea Foroudi |
Date Deposited: | 06 Oct 2017 10:03 |
Last Modified: | 29 Nov 2022 20:14 |
URI: | https://eprints.mdx.ac.uk/id/eprint/22607 |
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