Local residents' level of trust, emotions, attachment, and support for the 2014 FIFA World Cup, Brazil

Sharma, Bishnu, Gursoy, Dogan, Panosso Netto, Alexandre and Ribeiro, Manuel Alector (2016) Local residents' level of trust, emotions, attachment, and support for the 2014 FIFA World Cup, Brazil. Proceedings of the 6th Advances in Hospitality and Tourism Marketing and Management. In: 6th Advances in Hospitality and Tourism Marketing and Management (AHTMM) Conference, 14-17 July 2016, Guangzhou, China. ISBN 9780996424417. [Conference or Workshop Item]

Abstract

This study investigates the relationship between the level of trust the local residents have to the relevant government and non-governmental bodies, residents‘ level of emotions and attachment with their level of support for the FIFA World Cup 2014 held in Brazil. For collecting the data for this study, a survey was carried out from a sample of residents (n=3786) located in 12 cities in Brazil that were involved in hosting the World Cup games. The results suggest that positive emotions, attachment, and trust have a significant positive relationship with their support for the event and negative emotions have a significant negative relationships with their support.

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