Controversies in values research: methodological implications

Manyiwa, Simon ORCID: (2014) Controversies in values research: methodological implications. Discussion Paper Series: Marketing, 2004 (27) . [Article]

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This paper reviews the controversies surrounding values research. The methodological implications of these controversies are also highlighted. Awareness of these controversies might enable researchers to make more informed choices of values research approaches. In addition, the awareness could be the basis for further research work.

Item Type: Article
Research Areas: A. > Business School
Item ID: 21025
Depositing User: Simon Manyiwa
Date Deposited: 12 Dec 2016 16:28
Last Modified: 08 Apr 2019 05:40

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