Controversies in values research: methodological implications

Manyiwa, Simon ORCID logoORCID: (2004) Controversies in values research: methodological implications. Discussion Paper. Middlesex University Business School, London. . [Monograph]

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This paper reviews the controversies surrounding values research. The methodological implications of these controversies are also highlighted. Awareness of these controversies might enable researchers to make more informed choices of values research approaches. In addition, the awareness could be the basis for further research work.

Item Type: Monograph (Discussion Paper)
Additional Information: Discussion Paper Series: Marketing 2004 (27)
Research Areas: A. > Business School
Item ID: 21025
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Depositing User: Simon Manyiwa
Date Deposited: 12 Dec 2016 16:28
Last Modified: 30 Nov 2022 02:25

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