Altruism in tourism: social exchange theory vs altruistic surplus phenomenon in host volunteering

Paraskevaidis, Pavlos and Andriotis, Konstantinos ORCID logoORCID: (2017) Altruism in tourism: social exchange theory vs altruistic surplus phenomenon in host volunteering. Annals of Tourism Research, 62 . pp. 26-37. ISSN 0160-7383 [Article] (doi:10.1016/j.annals.2016.11.002)

PDF - Published version (with publisher's formatting)
Available under License Creative Commons Attribution-NonCommercial-NoDerivatives 4.0.

Download (400kB) | Preview


Taking into consideration the scarcity of research on volunteering and altruistic behavior of host communities, this exploratory study examines altruism in tourism from the viewpoint of members of voluntary tourism associations. A literature review reveals two general types of altruism, i.e. reciprocal and true, as well as two theoretical constructs, namely Social Exchange Theory (SET) and Altruistic Surplus Phenomenon (ASP). By taking a sample of 21 members from two voluntary tourism associations located in the municipality of Veria, Northern Greece, this study confirms that reciprocal altruism is one of several motives for participating in voluntary tourism associations. Additionally, it is shown that ASP is more adequate than SET to interpret the study groups’ social behavior.

Item Type: Article
Research Areas: A. > Business School > Marketing, Branding and Tourism
Item ID: 20971
Notes on copyright: © 2016 The Authors. Published by Elsevier Ltd.
This is an open access article under the CC BY-NC-ND license (
Useful Links:
Depositing User: Konstantinos Andriotis
Date Deposited: 24 Nov 2016 12:02
Last Modified: 29 Nov 2022 21:19

Actions (login required)

View Item View Item


Activity Overview
6 month trend
6 month trend

Additional statistics are available via IRStats2.