International circulation and local retaliation: East Asian television drama and its Asian connotations

Glynn, Basil ORCID logoORCID: and Kim, Jeongmee (2013) International circulation and local retaliation: East Asian television drama and its Asian connotations. In: Reading Asian Television Drama: Crossing Borders and Breaking Boundaries. Kim, Jeongmee, ed. Reading Contemporary Television . I.B. Tauris, London, pp. 27-46. pbk-ISBN 9781845118600, e-ISBN 9780755697274. [Book Section] (doi:10.5040/

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This chapter argues that a drawback of recent scholarly focus on regional distinctiveness and pan-Asianism is that an incomplete picture has hitherto been presented of the role contemporary Asian television drama is playing in transnational cultural exchange. Emphasis on the Asian-ness of Asian television drama, this chapter proposes, has resulted in neglect of aspects of the dramas that are appealing to broad non-Asian audiences. Further, large audiences who ardently watch East Asian drama but who do not fit into very broad definitions of what it means to be Asian have been marginalised. In addition, the chapter asserts that an excessive concentration on the socially positive impacts of the circulation of East Asian drama have obscured many of the less socially desirable and divisive nationalistic discourses that have surrounded inter-Asian cross-border transmission.

Item Type: Book Section
Additional Information: Copyright © 2014.
Research Areas: A. > School of Media and Performing Arts > Media
Item ID: 20664
Notes on copyright: The full text is a publisher version, reproduced here with permission.
The full text is a non-final version of the chapter and is not to be cited. The final print version published by I.B. Tauris is available via
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Depositing User: Basil Glynn
Date Deposited: 29 Sep 2016 10:07
Last Modified: 08 Jun 2022 07:34

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