Corporate logo: history, definition, and components

Foroudi, Pantea ORCID logoORCID:, Melewar, T. C. and Gupta, Suraksha (2017) Corporate logo: history, definition, and components. International Studies of Management and Organization, 47 (2) . pp. 176-196. ISSN 0020-8825 [Article] (doi:10.1080/00208825.2017.1256166)

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Both academics and practitioners alike have directed increasing attention to the field of the corporate logo, and yet, a definitive construct of the corporate logo and its measurement does not yet exist. In this article, we marshal the literature relating to the
historiography of the corporate logo. Furthermore, we report the findings of a literature based study that sought to clarify the definitions and components of the corporate logo; namely, color, typeface, corporate name, and design. Challenges in developing a corporate logo are discussed. An important recommendation made by this research is about.

Item Type: Article
Research Areas: A. > Business School
Item ID: 20456
Notes on copyright: This is an Accepted Manuscript of an article published by Taylor & Francis in International Studies of Management and Organization on 03/03/2017, available online:
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Depositing User: Pantea Foroudi
Date Deposited: 07 Sep 2016 10:46
Last Modified: 29 Nov 2022 21:00

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