Evaluating lay perceptions of maternal mortality to improve risk communication: a case study in Rivers State, Nigeria

Oyibo, Natasha, Weller, Gordon ORCID: https://orcid.org/0000-0002-7495-489X and Watt, John ORCID: https://orcid.org/0000-0002-9771-4442 (2017) Evaluating lay perceptions of maternal mortality to improve risk communication: a case study in Rivers State, Nigeria. Global Public Health, 12 (6) . pp. 666-679. ISSN 1744-1692 [Article] (doi:10.1080/17441692.2016.1211165)

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Maternal mortality is one of the major challenges in reproductive health in Nigeria. Approximately two-thirds of the women (three-quarters in rural Nigeria) deliver their babies outside of health facilities and without medically skilled birth attendants. Communication and education are vital since so many births take place outside formal healthcare environments, and the high mortality rate suggests there is potential for progress, which can supplement Nigerian government efforts. The purpose of the study was to elicit lay knowledge and interpretations about the major components of the problem as part of a wider mental models study aimed at improving risk communication. These knowledge and perceptions were elicited through semi-structured interviews with women of childbearing age (15-49 years). Interviews were analysed to evaluate common themes that will be used to model lay perceptions for comparison to the expert mental model as part of the wider method. The emergent themes will be presented and discussed in the context of the identification of important gaps in knowledge and misperceptions that have the potential for development of improved risk communication.

Item Type: Article
Additional Information: Published online: 22 Jul 2016
Research Areas: A. > School of Science and Technology > Centre for Decision Analysis and Risk Management (DARM)
Item ID: 20272
Notes on copyright: This is an Accepted Manuscript of an article published by Taylor & Francis in Global Public Health on 22/07/2016, available online: http://www.tandfonline.com/10.1080/17441692.2016.1211165
Useful Links:
Depositing User: John Watt
Date Deposited: 01 Aug 2016 10:36
Last Modified: 16 Jun 2021 11:38
URI: https://eprints.mdx.ac.uk/id/eprint/20272

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