Gender representation in Pakistani print media- a critical analysis

Ullah, Hazir, Khan, Ahsun Nisar, Khan, Hifsa Nisar and Ibrahim, Ammara (2016) Gender representation in Pakistani print media- a critical analysis. Pakistan Journal of Gender Studies, 12 . pp. 53-70. ISSN 2072-0394 [Article]

Preview

PDF (Gender Representation in Pakistani media) - Published version (with publisher's formatting) Download (694kB) | Preview

Abstract

The key objective of this study was to examine the representations of men and women in print media in Pakistan. Gender role stereotyping and sexism in print media is not a low-profile gender issue as printed communication and contents still hold an important place in contemporary digital world. Keeping in view the importance of newspapers as the leading source of credible content/messages, this paper examined gender stereotyping and sexism in print media in Pakistan and attempted to highlight whether print media reproduces or challenges gender stereotypes and sexism? Keeping in view the complexity of sexism in print media, content and discourse analyses were performed on four widely read national newspapers. The findings have been placed within the socio-cultural context of Pakistani society and feminists theories. The study’s findings indicated that print media in Pakistan reinforces gender stereotypes and provide little challenge to gender stereotyped imagery of males and females.

Actions (login required)

View Item

Statistics

DownloadsShow export options

Export as CSVXMLJSON

Activity Overview

6 month trend

1,632Downloads

6 month trend

1,878Hits

Additional statistics are available via IRStats2.