Interdependencies and tensions between social media and tourism

Su, Rui ORCID: https://orcid.org/0000-0003-0963-6817 and Cai, Huifen (Helen) ORCID: https://orcid.org/0000-0002-5893-8291 (2016) Interdependencies and tensions between social media and tourism. Proceedings of 6th Global Innovation & Knowledge Academy Conference (GIKA 2016). In: 6th Global Innovation & Knowledge Academy Conference (GIKA 2016), 20-23 Mar 2016, Valencia, Spain. ISBN 9788460838401. [Conference or Workshop Item]

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Abstract

This research develops a holistic and integrated understanding of social media in the tourism industry, particularly its communication between tourism producers and consumers. Applied with a qualitative approach, this paper assesses the theoretical and empirical roles that social media play with a dialectic relationship of interdependence and tension. The case study demonstrates the value of the interpretation model in Nanjing, due to recent major changes in China’s economy, society, politics and governance, and the city’s rich cultural heritage resources. Prominence is given to the tourism producers and consumers in the encoding and decoding of cultural tourism messages, in order to benefit other tourist destinations’ promotion and city marketing.

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